Your website is often the first impression a potential client gets of your firm. If it looks out of date or lacks useful information, that impression is quickly lost. With Pollna, your site always looks current, giving new clients confidence in your services. At the same time, existing clients need reasons to stay engaged. Fresh content shows that you are on top of changes in tax and business, and it reminds them that you are there to support them.
Pollna’s accountancy content is powered by PracticeNet.ie, Ireland’s largest specialist accountancy marketing service. Created by Splash, PracticeNet supports over 300 accountancy firms across the country, giving us unmatched experience in helping accountants connect with clients online.
Your site will:
- Publish daily news articles with the latest business and financial updates.
- Deliver quarterly newsletters designed to keep your clients engaged.
- Provide clear budget summaries every year to explain what matters to your clients.
- Offer practical financial resources and guides that position your firm as a trusted adviser.
With these elements in place, your website is more than a digital brochure.
It becomes a powerful first impression for prospects and a reason for clients to keep coming back.
Each quarter, we create an eight-page newsletter branded for your firm. It is published on your website as an eNewsletter and emailed to you for sharing with clients. The newsletter gives you a consistent touchpoint to engage your clients, highlight timely stories, and showcase your expertise. Previous editions remain available on your website, giving clients easy access to a library of useful information whenever they need it.
On budget evening each year, we produce a clear, simplified budget summary branded for your firm. It is published on your website as an eNewsletter and emailed to you for sharing with clients. Sending your clients a personalised budget update on the night of the announcement shows you are proactive, informed, and ready to guide them through the changes that matter most.
First impressions matter, and so does staying visible. By featuring daily business and financial news on your website, you show clients that you are active and informed. It reassures existing clients that you are on top of what matters, while also impressing potential new clients who see a website that is always current and relevant.
Make it easy for clients to pay you online. With a secure payment page on your website, customers can settle invoices or fees directly from their computer or mobile phone. You can include the payment link on all invoices and statements, making the process faster for clients and improving cash flow for your practice.
Let new clients book calls with you at times that suit your schedule. With Pollna’s booking system, you choose the days and hours you want to make available, and clients can reserve a slot instantly. Bookings are automatically added to your calendar and reminder emails are sent, saving you time and making it easy to engage with new clients.
Give clients instant access to the tools and information they need. Your website includes up-to-date tax publications, links to Revenue documents, business guides, spreadsheets, and financial calculators. When a client asks a question, you can direct them straight to your website as a reliable resource, reinforcing your expertise and the value you provide.
Our AI content tool makes marketing simple for accountants. Whether you need a blog article or a social media post, the system generates five suggested titles for you to choose from.
Once you pick one, it instantly creates tailored content that includes your firm’s name and details, so it is professional, personalised, and ready for use. Ideal for sharing on your website or social media, it helps you maintain a consistent presence, connect with clients, and grow your business with minimal effort.
Keep your website current without any extra cost. Whether you need to add a new staff member, announce a vacancy, or introduce a new service, simply let us know and we will update it for you. Our team takes care of the changes so your site always stays up to date, leaving you free to focus on running your practice.
If you have any questions now, give us a call.
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